This is one of my favorite ads. Nike in general has ads that are very appealing to
me. They have an extremely strong ad campaign that has allowed them to lead the sports
apparel industry. Many people, including myself at times, view Nike as a superior brand-even
though it’s products have the same quality and functionality of other brands- , because of it’s
advertisements and it’s effect on the conscious.
This image is particularly appealing and at the same time controversial. Wayne Rooney,
one of the best soccer players in the world, is posed in a very intimidating way. I’m sure this
has had the effect of increasing passion for his fans, as well as increasing the hate that many
opposing fans have toward him. Soccer, or football, is a sport that contains so much passion,
especially outside of the U.S.
Specifically, the image provokes many thoughts because of Rooney’s body position.
This is obviously a similarity between Jesus, and Crucifixion. The “blood” like substance
crossing his body also ads to this effect. Especially since the red contrasts with the paleness
This is interesting because football is treated like a religion in much of the world.
Rooney is screaming, angry, strong, and intimidating. The viewer is instantly drawn
in to this intense energy that the ad portrays. This shows his personality. There is something
beautiful about it, and Rooney, is probably one of the most physically unattractive athletes there
is. He is far from the David Beckham and Christiano Ronaldo. But it is his passion and talent
that have drawn him so many fans.
The ad stands out. Rooney is centered directly, and the stark white background and
simplicity of it all give the image more meaning. Everything in it is necessary.
This works very well with the Nike image. They have always had the image of
counter-culture and independence, and managed to distance themselves from the corporate
image. “Just do it”, has become one of the most powerful slogans ever. It is simply displayed
in the bottom right corner of the ad, out of the way of the bigger picture. This just do it and the
swoosh have become of the most recognizable advertisements in the world. Just do it is a good
motto for everybody, and life in general, and nike wants the consumer to feel this passion and
strength and power that Rooney has.